This creative campaign is back for another year!

What is F* Cancer and how did it begin?

Silver Moon Brewing Company, located in Bend, Oregon, was looking for a way to support the cancer community.  What started as a grassroots campaign with customers at Silver Moon’s Tap Room donating money at small fundraisers, transformed 10 years ago into an annual inspiring campaign involving a select group of cancer-focused charitable organizations around the country.  Triumph is honored to join this year’s F* Cancer campaign. 

New this year, supporters can select from their choice of beverage – Silver Moon’s IPA, Crux Fermentation’s Non-Alcoholic Beer, or Two Towns CiderHouse Cider!  Your Honoree’s name will appear on the label of your choice.  And be sure to select Triumph Cancer Foundation as your cancer nonprofit honoree when making your donation.

While most may think of the obvious “F” word, this campaign promotes the more positive “f words” relating to those battling and beating cancer, such as: Family, Friends, Fighter, Fortitude, Fearless, Future, and of course, Fundraising – while honoring survivors.  So how can you get involved?  It’s easy!  Each year, Silver Moon Brewing produces a special F* Cancer IPA which is released in May.  Beginning in February, the public was invited to log onto the F* Cancer website to submit names of cancer survivors.  All names submitted will appear on the beer can labels for F* Cancer beer, non-alcoholic beer or cider products to be distributed beginning in June. 

Submit your name now for the 2024 F* Cancer Beverage Labels!



What does F* Mean to YOU?

By getting involved with F* Cancer, you not only have the opportunity to honor a cancer fighter in a very unique way, but you can also support Triumph!  Watch this video to learn more about the concept behind F* Cancer and click below to submit a name and make a pledge for the 2024 campaign.

The 2024 F* Cancer labels submission process is now underway!  Submit a Name today to honor a loved one while supporting Triumph Cancer Foundation!


How did Triumph find F* Cancer?

We are always thrilled when a Triumph Fitness graduate decides to get involved with our Foundation on a higher level!  Thanks to graduate Kevin McKenna, we were connected to Silver Moon Brewing and invited to join this wonderful fundraising campaign.  Kevin was visiting Bend Oregon and spied the F* Cancer beer cans at Silver Moon Brewing and was intrigued.  He was our original “pitch man” sharing information about the services we provide to local cancer survivors and his pitch opened the door to this new opportunity.  

Thank you, Kevin, for paying it forward!  (That’s Kevin, by the way, completing the Shamrock’n Half Marathon after graduating from Triumph Fitness!) 

Triumph Custom 2024 F* Cancer Hydroflasks

Submit A Name NOW!

We are excited to announce that this year we will also offer a custom Triumph F* Cancer Hydro Flask.  This is a wonderful way for people to have a lasting Triumph F* Cancer item to honor a loved one who has been touched by cancer! 

This special opportunity is limited to just 108 names on the Triumph 40 oz Hydro Flask

Here’s how it works:
– Submit an Honoree’s Name.
– Make a $150 pledge for each Honoree.
– The Hydro Flask will ship direct to you or your designated recipient.

And what we think is really great is that your pledge not only provides you with a unique Triumph keepsake, it also enables Triumph to provide a Triumph-on-the-Go exercise kit to a new survivor enrolling in Triumph Fitness.  So much goodness 

You can submit as many names as you like for $150 pledge for each. You can even purchase extra Triumph Hydro Flasks without submitting a name if you’d like more than one, as long as you make an additional $150 pledge.

Submit a Name today! Once we have 108 names, the portal will close and the Hydro Flask will go into production.  

Click on the button below to make your submission now.  Once we have 108 names, production time by Hydroflask is estimated at 6 weeks. Our goal is to collect all the names by June 30th. Subscribe to our newsletter (through our Home Page) and follow us on Facebook for announcements. 


The Many Ways the F* Cancer Campaign Supports Triumph

F* Cancer Campaign – Beverage Labels, Beverage Purchases & Hydroflasks!

We are honored to be once again be a part of the F* Cancer campaign!  To date, this special fundraiser has brought in over $9,000 to Triumph through the name submittals for the beer cans, the sale of the beer during the summer in the Sacramento area, and the Triumph Drinktanks offer.  We are eager to see if we can “raise” the mark in 2024!  

All three beverages – the F* Cancer IPA, non-alcoholic beer, and cider will all be on sale in the Sacramento region in early summer.  Our Foundation will receive a portion of the sales proceeds for all F* Cancer products based upon the % of names submitted in support of Triumph through March 31st.

Click below to submit the name of your honoree now for the beer cans!  Or Scroll down further to see info on our Triumph Hydroflask.

Click Here to Submit a Name for the F* Cancer Beverage Labels

Submit a Name. Honor a Fighter. Support Triumph.

Three great new ways to support Triumph with the F* Cancer campaign!  Raise awareness and be part of the conversation with this eye-catching campaign that will spread the word about Triumph nationally!

The 2024 Campaign is officially open!

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